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Passion and Entrepreneurship: Don't Drink the Kool-Aid
This article, written by Carol Roth, a Penn-educated business strategist and best-selling author addresses the "follow your passion" movement that suggests that you should launch a new business--become an entrepreneur--using your greatest passion as the core of the venture. She argues that what makes businesses successful is the entrepreneur's ability to think about what is needed from the customer's perspective. As she explains, "Passions are magical, but businesses are grounded in realities." To learn more about the author's views on mixing passion and business, click here.
Leisure World, a 55 plus age-restricted community in Maryland, is a place where you can relax, improve your golf game, and live the traditional retirement life. Or, you could be among the entrepreneurial crowd that see their fellow residents as a captive market and decide to launch an encore career. This group is at the vanguard of a national trend; the U. S. Bureau of Labor Statistics predicts that by 2016, workers 65 and over will account for 6.1% of the total labor force, a dramatic rise from 3.6% in 2006. To read more about Leisure World entrepreneurs, click here.