TV is Acting Its Age

As the money flows, so goes TV programming. For decades, the TV industry has created shows that appeal to 18 to 49-year-olds, the age group advertisers traditionally consider most likely to buy new products. But, as boomers continue to age out of the coveted demographic, networks want to charge advertisers more to reach this group. After all, 50+ers still watch a disproportionate amount of TV, and control half of all U.S. consumer spending. So, 66-year-old Tom Selleck and 62-year-old Kathy Bates now have leading roles in hot, new programs, and American Idol's ageless Steve Tyler, still excites boomer fans.