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Topic: Business

Older Entrepreneurs Outpace Youngsters

Entrepreneurs whose businesses can jump start the economy have become the darlings of foundations, MBA programs, and the government. Savvy and smart kids are being encouraged to work for themselves, but new research indicates that older entrepreneurs are really the group to be pursued to create successful start-ups. Contrary to conventional wisdom, entrepreneurship is increasingly a priority of older workers—even in the youth-obsessed technology sector. To learn the reasons for the elders' success, click here.


People 50+ are the Consumers of Choice

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While companies might not have predicted this, many are finding that their best customers during this recessionary time are consumers age 50 and older. Among those aiming more at the older demographic are giants like Chrysler, Kraft Foods, L’Oréal, Procter & Gamble and Target. The interest has also been a boon to media outlets that appeal to older viewers. What are the reasons for this 50-centric trend? Read on.